There’s An App For That: Media Programs and Cheaper Alternatives


My process as Director of Media, Communications, and Technology approach that I need to cope with many obligations that contain loads of different things. I’m in fee of getting CD and DVD Messages collectively, growing and updating multiple websites, developing advertisements, walking internet social networks, and sending our newsletters and e-letters. In all of this, I need paintings with lots of one of a kind applications. Frequently I’m requested how we try this. After being requested, I’ve decided to put all of the statistics collectively on a list. And because I understand no longer everybody has the cash to buy Photoshop and many other high-priced apps, I’ve installed some inexpensive and loose options. This might not be the exceptional manner, the easiest way, the most popular way, but it is how we do matters for now.

Graphic Design

The number one program that we use at work for picture design is Adobe’s Photoshop. If you do not know, Photoshop is the give up all, to be all software. Every professional graphic designer both uses it or needs they did. If they do not, then they’re the exception to the sector. We use Photoshop for every visible print or net photo, or even some in our DVD menus. Our message inserts, advertisements, and a few greater things are all finished with Photoshop. I’ll get to the ‘more things’ later.


Though we use Photoshop, I apprehend not everybody can. Photoshop ranges from around $500 to $1500, relying on the suite and the model. You can get the normal Photoshop or an Extended version that does 3-d and a few other stuff, which expenses more. If you get the layout general suite, you also get Adobe Illustrator, InDesign, Acrobat, and Bridge. The bridge is an application for organizing files, Illustrator creates and edits vector files, even as InDesign does your desktop publishing. Acrobat makes and edits PDF files. All of those are expert fashionable packages. This method the magazines you notice at Walmart’s racks are likely made the usage of this software (in a few way, shape, or form). Photoshop also has a ‘lite’ model known as Photoshop Elements, but I will pass on it if you’re severe about picture layout. Now, if you need an opportunity to this, you could continually Google “loose opportunity to Photoshop.” But one of the large options to Photoshop is a program referred to as Gimp. For a loose application, I’ve heard tremendous matters about it. There’s Krita, Adobe Photoshop Express (unfastened web-based total software), and Photoscape (amongst many others).

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If you are searching out options for Illustrator, you can test out an application called Inkscape. It’s alongside the equal strains as Gimp. And again, for a loose application, quite proper. Again, you can do some Google searches and give you a few precise stuff, I’m certain. If you’re looking to buy a photo application and don’t want to pay the high fee for Photoshop, you can try this too. There’s Paintshop Pro, Pixelmator, Pixel Image Editor, and lots more. I’m going to attend until I talk about how we do our newsletters to mention anything about options to InDesign.


As you probably can inform, I do a whole lot of photography. If you do many images or do some and want to streamline the complete process, I advocate Adobe Photoshop Lightroom. However, at a fee tag of $300, except you do a variety of images and need to edit your photographs lots, then you could want to stay with doing this in an inexpensive/loose graphics software. There is a loose program available referred to as DarkTable that tries to mimic several Lightroom capabilities. You can supply it a strive. I used it for about every week on and off before I decided to fork out the coins for Lightroom.

Since I’m putting this list collectively, I might as nicely upload this. If you need to perform little stylized photographs and attempt a few HDR, check out Photomatix. It’s gotta quite a price tag on it, too – the Pro model is $one hundred. But they do have some other version that sells around $40, which I accept as true. But if you’re going to get it, pass it all out. If you need to do some HDR, there are a few options. Nik’s software has a chunk of the software program called HDR Efex Pro, but it is extra than Photomatix. There are 3 loose options that I recognize; however, they are loose, and it suggests. There’s Luminance HDR or QTPFSGUI as it is also referred to as, Picturenaut and Essential HDR.

Desktop Publishing

To make our newsletters, we’ve used numerous one-of-a-kind applications inside the beyond. At one point, we were using MS Publisher, which is what we currently use to make our e-letter. To try this, we create it in MS Publisher, then export it to MS Outlook to ship out through electronic mail through MS Office’s features. Currently, though, we use Apple’s Pages, which is a part of Apple’s worksite. We every so often Adobe InDesign as well every time we do magazines. Scribus is a free, open-source software for page layout that you can use as an alternative. If you want a free, open-source office healthy, strive for Open Office.

Audio/Video Editing

To edit our CD messages, we use SoundForge. However, we used to use the free Audacity program. And for all of our video modifications, we use Final Cut Studio. Apple just got here out with a new version of Final Cut Pro, which we do not take care of virtually. We’ve determined to stick with model 7 for all of our stuff. For all of our video manufacturing, we use Final Cut Pro to enhance and upload. To burn it to a DVD, we’ve used diffusion of factors. To do a whole and expert DVD within the workplace, we use the packages that come inside the Final Cut Studio suite. Those software pieces consist of Soundtrack for composing the track, Motion to do motion photos, and DVD Studio Pro to actually make the DVD. However, if you need to do some video modifying, you can try the free Avidemux, which does easy video enhancing. You may also take a look at HyperEngine-AV (Mac only).

Also, test out Light Works. It’s nevertheless in beta and is most effective available for PC, but by way of the quiet of the summer, it is meant to be on Mac as well. It is also the video editor used to edit “The King’s Speech,” so you know it’s properly. To make your own song on the computer, you can use the Soundtrack program referred to above, in addition to Apple’s Logic Pro and Logic Express (both are supposed for professional musicians, while Soundtrack is just meant to add a rating to your videos). As far as free software, there isn’t always a good deal. But for video editing and audio enhancing, you can test out some of Adobe’s Creation Suite. They have Premiere for video editing and Audition for Audio modifying. The premiere comes in 3 variations as well – Elements, Express, and Pro. There’s also After Effects for movement images. Avid has ProTools and ProTools LE for audio creation and enhancement. You can also check out Sony’s software program – Acid for audio creation, and Vegas for video editing, and DVD Architect for DVD and BluRay creation.

Web Design

Like all different areas of media, there is a whole lot of alternatives. For internet design, the options are as infinite as Google search outcomes. However, this is what we do. To truely create our net website online, we use a Photoshop plug-in referred to as SiteGrinder. This plug-in takes Photoshop files and converts them into HTML web sites. From right here, we edit something that wishes to be edited within the code using numerous text editors. Right now, I’m leaping from side to side among TextWrangler and Aptana Studio (both loose). Of path in case you put money into Adobe’s Creative Suite, you can use Dreamweaver to build your websites and get a visual and a code design interface. There are less expensive options to Dreamweaver, though. Check out Coda, Espresso, RapidWeaver, and TextMate for Mac. You also can investigate Web Image Studio, EditPlus. You can also do a Google look for “alternatives to Dreamweaver.” If you are looking for a loose model, you may attempt Kompozer. I’ve attempted it, and I do not care for it a great deal, but you may be distinctive. You can also check out Amaya, Bluefish Editor, Scream, and, as I stated in advance, Aptana Studio.


After you get the entirety edited and stuck up, you will need an FTP consumer to add the site, and most likely, you do not need to apply your host’s FTP. We use Cyberduck, which matches on PC and Mac. You can inspect fetch and Filezilla also, in addition to classic FTP.


Many people need to do podcasts these days as well. We certainly take our messages and flip them into podcasts as an alternative to truly recording applications in a studio or something like that. To try this, we edit the message as defined above, after which we cut them into podcasts and attached intro and go out tags in both Soundtrack or Garage Band. We then add the use of iWeb. However, with Apple discontinuing iWeb in 2012, we’ll parent out any other manner, which I’ll then probably replace on right here then.

That’s about it for now. I’ll replace afterward Mobile App Development, which we have started out searching into currently. Now, the expert paid version of a majority of these software programs is constantly going to have greater features and be higher. However, the free, open-supply variations aren’t virtually that horrific in themselves. But with a touch of studies, Google-ing, and asking others who’ve been there, you may discover a toolbox of programs that works great for you.

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Harlan J. Whelan
Pop culture fanatic. Tv scholar. Coffeeaholic. Zombie maven. Food advocate. Analyst. Enthusiastic about buying and selling cannibalism in Pensacola, FL. Had some great experience licensing robotic shrimp in Phoenix, AZ. Earned praise for analyzing accordians for farmers. Enthusiastic about training lint in Libya. Earned praised for my work researching wooden tops in Orlando, FL. Crossed the country exporting the elderly in Jacksonville, FL.