Nearing the quit of 2016, Google started letting site owners know approximately imminent changes to their seek engine ranking machine that could have an impact on how websites could be viewed in 2017. To keep to rank properly in 2017, websites will want to hit certain additional criteria. In this text, I discuss these key new adjustments so as to affect your website’s natural search engine optimization rankings inside the Google Search Engine.
The first object on their listing is that of making sure that your website has a posted SSL certificate in location. Now, as a way as Google seeks rating move, you will start to be penalized if you do not have an SSL certificate in the region on your website.
One of the primary moves in this regard already now in the region, is that in case you do not have an SSL certificate to your website, the Google Chrome browser will insert an exclamation mark “!” at the URL line to let a potential page viewer be aware that the site has not been secured. Clicking on the exclamation mark brings up the details of the security infraction. This new item is now already in the vicinity of the browser with the January 2017 Chrome ” fifty-six” browser replace.
SSL certificates are not a prime fee these days and you may get them installed vicinity for as low as about $26 according to a year if you are not walking an e-trade web page and about $70 or so in case you are. Google is very inquisitive about clients being protected as they go to websites directed by using Google and that they need to ensure that purchaser records entered on these websites is encrypted and a person’s statistics are saved safely. In this regard, they may consequently be penalizing “organic search-smart” the one’s websites that have not put an SSL certificate in the region. So, if being determined by way of Google organically is important to you, this is a step you’ll need to take along with your web page.
Next on their timetable is popup adds on web pages, specifically on cell gadgets. Google customers find adds that pop up on web pages they visit to be very glaring and stressful and Google has been listening to their complaints. Google has discovered that popup adds regularly can cowl an entire display on a mobile device and might also be difficult to remove. So now as Googlebot crawls your web pages and mainly, your mobile web pages, be aware that they may be searching on popup adds with disfavor and your page could be penalized if popup provides are found.
Google’s pass right here is because they’re trying to supply fine content to their search and “AdWords” customers on behalf of their advertisers. They are on the hunt for high-quality content pages to serve up – now not “Fluff” pages whose primary motive is to popup an add to sell something. Advertising at the internet goes to start to trade due to this new search engine ranking requirement so in case you are looking to be determined and you presently run popups on your pages, you’ll be trying to start performing some remodel on those pages. Do standard advertising thru anchor textual content hyperlinks and hyperlinked pictures on pages as a substitute – Google will praise you for it instead of penalizing you.
The subsequent alternate required for 2017 is going to look a whole lot of people scrambling to improve their website design architectures. Almost 1/2 of all Internet get admission to in recent times is completed with the aid of mobile gadgets including drugs.
In a recent study completed by way of a Google subsidiary enterprise, it becomes located that the average load time for a website on a mobile device remains sitting at about 19 seconds to load. This identical has a look at shows that cell tool users, however, handiest have an attention span for web page loading of about three seconds. After 3 seconds, over 53% of users abort which means that sluggish-loading cellular pages that Google presently sends customers to go through their seek engine and on behalf of their AdWords advertisers are not getting loaded.
So things are converting. Google now has set up a totally separate search engine “web page indexing” database in their gadget for mobile web pages. The loading sweet-spot for a page is two-four seconds and if your cellular page takes longer to load than this as it is getting crawled through Googlebot, Google will make be aware of it and your page will now not be showing up of their search effects for users until you could get this constant.
This ultimate alternate goes to have great affects on the ones marketers going for walks websites the usage of template website str
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With over 50% of all internet site interactions now coming from cell, this has the capability of reducing your overall internet site site visitors by way of nearly half of once your pages had been flagged via Googlebot as being gradual loading – now not that cell was operating for you anyway with approximately fifty-three % of people clicking off before your page ever were given loaded inside the first region.
In fact, many WordPress subject matter providers at the moment are scrambling to build and market as accessories to existing WordPress customers “Mobile-Friendly” internet site components. The jury remains out on those however as to whether or not or now not they may be capable of getting right down to the two-four 2d web page loading time “sweet-spot” necessities now being required via Google.
To hit loading times that are continuing this rapid will quite much require the development of “natively coded, responsive” webpages that do not use widgets of any sort. And even the time take to convert the content of an existing fats web page into a quick loading, content material filled cellular page takes the time that could nonetheless maintain your page out of the fast loading category.
In summary, the Google seek engine in recent times is looking for professionally built, natively coded web pages to serve up solid content material to its clients on cellular devices. To achieve success with a website organically inside the destiny, as a result, will require for many online entrepreneurs, a need to rebuild present websites.
About Dan Grijzenhout: Dan has lived a hit entrepreneurial career for over 30 years. He has been a consultant, entrepreneur, systems architect and developer, investor, commercial enterprise owner and is now a writer, online course writer, and trainer, sharing his years of enjoyment and understanding with others. Search for the call – Dan Grijzenhout – on Amazon to see his available books and e-books.