strategic Issues For A Successful E-Commerce



Electronic Commerce is for the age of Information Technology what mercantilism, the hunt for gold, and the conquest of the latest lands have been for the period of discovery. Like the prow of a huge fishing boat, it draws closer to itself all different pastimes and elements of society, and it’ll go away findings and changes in its wake. Through optic fibers, satellites, and wireless communication, substantial networking is growing a new global community and a brand new worldwide marketplace. Most of the international locations must participate. It is strengthening, almost ironically, the identification of small groups, isolated groups and minority interests and riding them closer to a much less costly social and economic activity and widening their opportunities. And most significantly, it is empowering small companies to compete with multinational groups and enabling clients to go looking the sector for exactly what they wished.


E-Commerce basically method using networks (Internet) to carry out all the sports worried in business control and operation: shopping for and promoting services and products, technology and accomplice seek, coping with counterparts, selecting the maximum handy transportation and insurances, appearing financial institution transactions, paying and billing, communicating with business enterprise salespeople, choosing up orders, and any other sports essential for buying and selling.

A corporation can be able to submit a complete catalog of it is services and products on the Internet, which can be continuously updated to offer new or up to date merchandise, proving a big digital showcase for capability customers, a means to communicate with customers and in that way, adjusts it’s an offer to their requirements; even as at the equal time it’ll get entry to digital markets wherein it can buy what it needs.

Through quintessential systems already underneath improvement, one organization will connect with other companies positioned anywhere inside the international, to buy and sell, choosing the goods and offerings which excellent meets its wishes from a big community. And this revolution indeed includes us all.


B2B e-trade approach companies buying from and promoting to every other on-line. It automates and streamlines the manner of buying and selling intermediate merchandise. It gives extra reliable updating of business statistics. B2B makes product information available globally and updates it in actual time. Hence, purchasing organizations can take benefit of the significant number of product facts. [3]

Now, we need to realize what are the entities of B2B e-trade & their issues:

Selling employer: with an advertising management perspective.
Buying agency: with procurement control angle.
Electronic intermediary: A 1/3 birthday celebration intermediating provider (the scope of a carrier can be prolonged to include the order success ).
Deliverer: who must fulfill the JIT (Just in Time Delivery)
Network platform: together with the Internet, Intranet, and Extranet.
Protocols and communication: including EDI (Electronic Data Interchange) and assessment buying, probably the use of software program agents.
Back-cease records system: in all likelihood, implemented the intranet and Enterprise Resource Planning (ERP) structures.
B2B e-commerce means that both the sellers and shoppers are commercial enterprise organizations. It covers a large spectrum of applications that permit a corporation or business to shape digital relationship with their vendors, re-dealers, suppliers, and other companions. B2B programs will offer corporations get right of entry to the following types of records:

Product: Specifications, costs, income records.
Customer: Sales records and forecasts.
Supplier: Product traces and lead times, sales phrases, and situations.
Product system: Capacities, commitments, product plans.
Transportation: Carries, lead-times, charges.
Inventory: Inventory degrees, carrying costs, locations.
Supply chain alliance: Key contacts, companions roles, and responsibilities, schedules.
Competitor: Benchmarking, competitive product supplying, market percentage.
Sales and advertising: Point of income (POS), promotions.
Supply chain technique and overall performance: Process descriptions, performance measures, best, shipping time and consumer delight.
2.1 How to get the nice

People usually want to get the first-rate shot in lifestyles. To supply a valid return on your funding, you need to upload on-time delivery and flavor of some strategies. This approach includes the right advertising, channel management, solid generation, strategic partners, and high-quality products. Let us have a look at each of them.

2.1.1 Just in Time transport (JIT)

In such a case (JIT), delivering materials and components on time is a should. Using E-Commerce, it is incredibly feasible to assure JIT deliveries. Just in time delivery may be realized with the aid of the co-coordinated transport service- service company and suppliers stock coverage. Quick shipping does now not always imply JIT delivery. However, the device for quick delivery is the backbone of JIT transport. For the B2B E-Commerce environment, the advance confirmation of the settlement level’s shipping date is very vital. [5][15]

2.1.2 Add techniques to your enterprise Direct Marketing

In an ordinary business corporation, shopping for choices, especially for products over a few thousand dollars, is made by individuals’ institutions. As a end result, direct marketers want to volume the reach in their packages to exclusive useful regions and perhaps even different levels inside a useful vicinity.

More than one customer and impact in any agency play a role inside the buying choice. You may additionally recognize with reasonable truth which your number one target is, but a secondary target may be simply as essential to attain. You can also have to attain enterprise buyers and influencers in 3 simple management regions (useful management, financial control, and popular management) and do it at the center to higher managerial, in addition to technical ranges. To do it, groups need correct E-mail listing, which they can expand by using viewing businesses Websites and reviewing annual reports and different public files. Relationship Marketing

Business shoppers are not always equipped to shop for services or products when you are geared up to sell them. Factors you can not control, including the groups’ budgeting procedure, the want for extra approvals, or shopping procedures, may also have an instantaneous effect on plans to buy. There may be a casual hobby within the product, however, not a right away want.

The creative B2B direct marketer compensates for this uncertainty with the aid of making sure an application of everyday, ongoing communications (regularly referred to as continuity software) is in front of potentialities periodically. This can be completed by direct E-mail and by putting the information on the internet site. Internet Marketing

Several capability advertising strategies can be utilized in B2B E-Commerce advertising. These strategies may be categorized into the subsequent 5 categories:

Generating and qualifying leads with the Internet.
Using Internet events to promote products and services.
Executing instant achievement on the Internet.
Generating orders through the Internet.
Enhancing consumer dating with the Internet. Channel Management

The first detail is coherent advertising and marketing or channel management. The genuine check of a hit E-Commerce implementation is how well it exploits the Internet to attain, seize and retain the proper clients. Choosing which services and products may be provided via which channel is likewise an essential choice. E-trade runs throughout a couple of sales channels, including direct, indirect, and E-marketplaces. The choice of which marketplaces to use as sales channels is a crucial decision.

In addition to marketplaces, using oblique income channels is also an area for explosive income possibilities. Enabling your promoting partners to host your catalog, stock, and success databases on their systems can create a performance that grows their business and yours. You can also hold your direct one-to-one buying and sell dating with long time strategic vendors by “E-allowing” the entire commercial enterprise method from the preliminary request for a quote through order fulfillment to automatic billing and charge. These channels create a situation in which the E-Commerce sell aspect platform must transact throughout multi-channel promoting strategies –which brings us to the next element of your approach: generation. Technology

Industry wellknown gear frequently allows a vendor to build and manipulate product catalogs and content material once and use them at some point of the entire multi-channel promoting conduits. Evolving equipment and capabilities permit you to expand customer pleasant web websites and win repeat clients using building consumer loyalty. The front stop for e-trade promoting is an crucial piece of B2B achievement, connecting your new web structures along with your current systems. The 24*7 on-line marketplace method your E-enterprise has to be usually to be had. IT infrastructure has to provide extra performance, reliability, protection, and procedure integration than bricks-and-mortar surroundings. Also, mainframes web hosting the databases and ERP (Enterprise Resource Planning) structures running the management structures must be seamlessly integrated with the e-trade engine to provide the quality of service customers expects and to comprehend the price efficiencies B2B E-Commerce can offer. Choosing a flexible E-Commerce platform and a machine integrator skilled in the complete business manner should be achieved. Partners

Like deciding on the Internet as an income channel, it’s also critical to select the right partners, together with an integration partner who is experienced in helping to move beforehand hastily throughout the entire E-enterprise method. We have to accept that any circulate to E-Commerce isn’t about incremental development, rather fundamental redesign of the key enterprise strategies.

Successful Products

With the internet’s presence, we can successfully and successfully transact enterprise with our clients 24*7. But so can our competitors. Survivals and achievement in E-Commerce entail greater than clearly constructing a storefront to promote online. [5]


While the time period E-Commerce refers to all online transactions, B2C stands for “Business-to-Consumer.” It applies to any commercial enterprise or business enterprise that sells its services or products to clients over the Internet for his or her very own use.

In the past due 90s, dotcoms– which had been quick gaining in size and marketplace capitalization — posed a risk to traditional brick and mortar businesses. In many ways, these dotcoms appeared to be rewriting enterprise regulations — they had the customers without the charges of maintaining bodily shops, little stock, unlimited access to capital, and small issue about real profits. The idea became to get massive speedy and fear about earnings later. And a popular notion robotically comes into our mind: ” Learn to swim at the same time as the tide is out. Learn from the styles of customers, which might be obtainable now. It is a small marketplace- play with it; learn to rate enterprise on this marketplace, and assess chance. If you may do it well, the stakes will get better, and you’ll be successful where others may not.”

3.1 What are the primary demanding situations of B2C e-commerce

Getting browsers to buy things — Your E-Commerce site can’t stay on-site visitors on my own. Getting traffic to the website online is the most straightforward half the war. Whether they buy, some thing is what determines if you win. Some methods to enhance the B2C conversion charge consist of improving navigation, simplifying the checkout method (along with one-step checkout and effortlessly replaced passwords), and sending out e-mails with unique gives.

Building client loyalty — With so many websites obtainable, how will you construct a robust courting with clients? Here are a few tips:

Focus on personalization: A wide array of software packages are available to assist e-commerce web sites in creating unique boutiques that target particular clients.
Create a clean-to-use customer support software. Providing simply an e-mail cope with can be irritating to clients with questions. Live chat or, at least, a telephone number will assist.
Focus on making your website easy to use.

Fulfillment — E-Commerce has extended the focal point on customer delight and delivery achievement. Companies should improve their logistical systems so one can assure on-time transport. Providing instant gratification for clients, nonetheless, isn’t smooth. Still, successful B2C E-Commerce operations find that fulfillment complications may be eased with multiplied cognizance and funding in supply chain and logistical technology. [5]

3.2 Six Keys to B2C E-Commerce success

So, what does it definitely take to capture the E-client and generate on-line insurance income? Based on Insurance & Technology’s interviews with each early adopter and enterprise analyst, there seem like six key fulfillment factors: Strategic Goals Assessment/Customer Needs Assessment What are your desires as a company? Who are your customers? What are their desires? These may additionally sound like primary questions. However, both insurers and analysts emphasize that an enterprise’s Web presence needs to reflect this data.

Create a Usable, Targeted, and Sticky Web Site Usability and site performance are a number of the key factors insurers need to maintain in thoughts while developing their B2C E-Commerce strategies. Insurers additionally want to be privy to all of their numerous constituencies whilst developing B2C initiatives. The Web can reach a couple of audiences, and none have to be neglected. An accurate Web web page will speak with consumers in addition to commercial enterprise partners, sellers, providers, and providers. Stickiness, or the fulfillment of a Web web page in attracting and maintaining new and returning traffic, is another fulfillment aspect. Turning the website into an extra of a data portal with actual-time information feeds with preserving content updated and synchronized will help keep customers coming back.

Integration The Internet isn’t always a stand-by myself platform or medium. It needs to be integrated with again-stop legacy structures, agent structures, name centers, advertising tasks, and pricing and underwriting systems to be an effective carrier and distribution channel. The Internet is simply some other purchaser dating channel, and integration with different customer support functions is, in reality, a variety of-one priority.

Innovate with Web Applications and Real-Time Transactions B2C on-line packages variety from the tremendously simple, together with updating coverage facts, to the complex, including comparative rate quoting and electronic claims submission. Regardless of the particular functions, a company plans to feature on its Web web page; they have to serve the E-client desires. This means that internet sites should have interactivity and immediate gratification.

Partnerships Although insurers want to be selective in initiating on-line partnerships, such agreements have the capacity to increase marketplace attain and add features in an extraordinarily low-cost way. According to a current Gartner Group examine, 46 percent of coverage firms energetic on the Web have partnerships with banks, 30 percent have partnerships with different coverage groups, and 22 percent have partnerships with funding corporations. Partnerships with insurance portals provide comparative quoting capabilities and might generate enterprise.

Put Tools in Place To Keep Learning E-consumer is a shifting goal. Investors should constantly say that they’re nevertheless gambling and continually shooting information from all in their channels. They need recognition on corporations, used third-celebration exams, and feature hired consumer interface specialists. “The manner is iterative: You just keep getting to know.” [5]


In this net-enabled world, customers rule. The ability to provide mass customization has emerged as a practical truth. To swiftly meet those necessities, time to deployment of the recent or better application is shrinking dramatically. These applications ought to be constructed to be smooth to apply, nimble, open, extensible, and to be had across all systems, and this kind of disturbing traits must be finished at a minimum fee.

Replacement of legacy gadget utility is steeply-priced, so it is visible that human beings started to aggregate facts from disparate sources and combine them for seamless records go with the flow, the call for to communicate with an extensive kind of cellular devices and the shortage of capabilities and knowledge which can be similarly compounded by way of shrinking time-to-deployment requirements.

These software integration technologies lower improvement and deployment fees by using doing the subsequent: Supplying the communication and integration code so software builders can concentrate on the value-delivered business logic; Providing a preferred platform on which to build, set up, and manipulate dispensed applications; Reducing the IT skills required to supply tough agency requirements; Providing fast software development equipment to get rid of custom coding and simplify integration; and Enabling the reuse of integration components over many projects.

4.1 What is needed for Integration

Requirements Traditional requirements definition primarily based on the capability desired is yielding to a purpose Based on time-to-deployment and the capacity to combine destiny technology. New infrastructure requirements are rising, which places greater importance on planning the migration path to newer technologies. Technology choice For the satisfactory result, the proper era ought to continually be picked up. Technology ought to be such that the included solution satisfies the following criteria: Extensibility and reusability, Flexibility, Efficiency, Interoperability and breadth, Cost-effectiveness, Ease of protection, Deployment ease and efficiency, Ease of administration, Industry acceptability, Enterprise integration, Technological innovation. [1]

4.2 Benefits of Integration

It has been surveyed that the cease users are benefited in various ways after the entirety of

Integration challenge. Benefits for this reason obtained are:

  • Simple and whole improvement platform,
  • Platform independence,
  • Network-conscious improvement and run-time platform,
  • Technologically unified intranet, extranet, and Internet,
  • Central management of latest software program variations,
  • Easy get admission to organization IT assets,
  • The rich and efficient person interface issue,
  • Simple and sturdy safety version. [1]


Security is a primary problem in growing E-Commerce due to the fact this might be the maximum important purpose humans hesitates to shop for matters at the Net. Buying on the Net calls for your credit score card variety and other private facts. But broadcasting your credit card number thru the ether? It sounds quite dicey. So, it is an assignment for businesses to make their website cozy and secure so that human beings can absolutely rely on them.

5.1 What does security imply

Whatever the surroundings, paper or digital, securing it necessarily implies the prevention of

  • Destruction of records and
  • Unauthorized availability of statistics.
  • 5.2 Security problems

The troubles that confront us about securing electronic transaction are, therefore:

  • Confidentiality
  • Integrity
  • Availability
  • Authenticity/Non-reputability
  • Auditability


The information must be protected from unauthorized inner customers’ prying eyes, external hackers, and being intercepted through transmission on communication networks by making it unintelligible to the attacker. The content must be transformed so that it is not decipherable by using all and sundry who does no longer realize the transformation records.


On retrieval or receipt at the opposite cease of a communication network, the statistics need to seem exactly as changed into saved are despatched. It has to be possible to generate an alert on any modification, addition, or deletion to the unique content. Integrity also precludes information “replay,” i.E., a fresh copy of the records is generated or resent the use of the authorization features of the earlier real message. Suitable mechanisms are required to make sure end-to stop message content material and replica authentication.


The information this is being saved or transmitted across communique networks must be to be had each time required and to something quantity, as desired inside pre-established time constraints. Network errors, electricity outages, operational errors, application software mistakes, hardware troubles, and viruses are many causes of the unavailability of records. The mechanisms for implementing countermeasures to these threats are to be had but are beyond the scope of end-to-stop message safety for enforcing Electronic Commerce.


It must be feasible for any character or object from masquerading as some other character or entity. Therefore, when a message is acquired, it needs to be viable to verify it has indeed been despatched by the individual or entity claiming to be the originator. Similarly, it should also be possible to ensure that the message is despatched to the man or woman or item for whom it is meant. This implies the want for reliable identification of the originator and recipient of records.


After sending/authorizing a message, the sender has to no longer be capable of, at a later date, deny having performed so. Similarly, the recipient of a letter ought to now not be capable of denying receipt at a later date. It ought to, consequently, be viable to bind message acknowledgments with their originations.


Audit facts have to be recorded in one of this manner that every one special confidentiality and integrity necessities are met.[2]

5.3Security solutions

Cryptography is the maximum widely used technique for enforcing technology answers for the above-stated protection troubles. It incorporates encryption — the process of making data unintelligible to the unauthorized reader and decryption – reserving encryption to make the facts readable another time. Conventional cryptography uses a mystery code or key to encrypt records. The receiver utilizes the equal secret to decrypt the records.[14] Password is the maximum common mechanism used to authenticate humans. Passwords are expected to be recognized only through the proprietor. The onus is on the owner to preserve the password secret.

A digital signature may be used now not best to verify the authenticity of the message and the claimed identification of the sender and verify the message integrity. However, the recipient ought to now not be able to use the acquired virtual signature to falsely “signal” messages on behalf of the unique sender. Here a message is encrypted with the sender’s non-public key to generate the ‘signature.’ The message is then dispatched to the vacation spot along with this signature. The recipient decrypts the signature using the sender’s public key. If the result fits with the replica of the message acquired, the recipient may be sure that the message became sent by the claimed originator and that the message has no longer been modified at some stage in transmission because best the originator is in ownership of the corresponding encryption key. It is a key cryptosystem.

A more robust solution can be received using a biometric authentication tool, inclusive of a fingerprint scanner, within the e-wallet. Smart cards are just like credit cards, except that they have chips embedded in them. These cards may be used to save the value and carry authentication facts.


Changing market state of affairs puts a strain on enterprise persons to adopt new and innovative techniques to reach the pinnacle of fulfillment. Innovations are hastily becoming part of IT infrastructure. But to get users’ comments, we need a multi-function crew approach that includes business those who can efficiently become aware of business necessities, generation necessities, and fulfillment standards. People can reduce the chance and time-to-deployment by considering the factors defined above.

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Harlan J. Whelan
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